Simple Steps® Packaging Featured on The Balancing Act Morning Show on Lifetime Television

Packaging for convenient meal solution targets female consumers with busy lifestyles

DUNCAN, S.C. (May 6, 2008) – Sealed Air’s Cryovac® Simple Steps® packaging technology was featured today on Lifetime Television Network’s The Balancing Act, a morning television show that focuses on the needs of busy women. The segment featured Myra Foster, new business development manager for Sealed Air’s Cryovac® brand, who related the benefits of the convenient packaging solution to working women.

“The demanding, multi-tasking lifestyles of many women make them a key market for the convenient meal solutions made possible by the Simple Steps® package,” said Myra Foster. “The Balancing Act gave us a unique opportunity to inform a consumer audience about a packaging option that could make their lives easier.”

Simple Steps® packaging is an easy-open, microwavable package designed with Cryovac® vacuum skin packaging technology and a unique self-venting feature, which eliminates the need to handle hot, messy pouches associated with current heat and eat microwavable packaging. The Cryovac® Simple Steps® package is so versatile that an entire meal can be ready in minutes. There are options available for fresh or frozen pre-cooked entrées and meal components, and frozen seafood or fresh vegetables.

Viewers who missed the original airing have the opportunity to see it again on Tuesday, May 13 at 7 a.m. EDT on the Lifetime Television Network. The segment can also be downloaded from iTunes or viewed here.