New Cryovac® Multi-seal™ Deli Package Reseals Again and Again Without Zippers

DUNCAN, S.C. (Nov. 9, 2008) – Answering the call from consumers about what they want from deli packaging, Sealed Air’s Cryovac® brand is rolling out a reclosable flexible package for sliced deli meats and cheeses. The new Cryovac® Multi-seal™ deli package can be easily and reliably opened and resealed at least 10 times, delivering a key benefit cited by consumer focus groups.

Participants in a series of focus groups held in Atlanta in 2007 said they wanted resealable packaging, but only if it is easy to use. The Cryovac® Multi-seal™ package delivers on that expectation.

“Consumers told us the package is easy for kids and adults to use and also takes up less room in the refrigerator,” said Tim Avery, marketing director of smoked and processed products. “The Cryovac® Multi-seal™ package also allows consumers to use what they need and store the rest in the original package, which maintains freshness and eliminates food waste.”

While consumers will enjoy the ease with which they can open and reseal the Cryovac® Multi-seal™ package, processors will appreciate that they do not need to invest in new equipment, as the package runs on existing thermoforming equipment. In addition, the package uses less material because it does not require a zipper or tear-notch feature and processors will not need to purchase any auxiliary equipment, such as labelers or printers.

Keeping retailers’ needs in mind, the package’s design allows for peg board display, an additional merchandising opportunity.

For more information about the Cryovac® Multi-seal™ package, call 1-800-845-3456 or visit www.cryovacmultiseal.com.